Cold Calling in Business. Oh My!
Updated: Apr 21
Abby Fabiaschi who, before she left business to be a full time writer, last served as Director of Global Sales Enablement (fancy term for cold calling division?)for Enterasys, who provides patented and differentiated wired and wireless network infrastructure, as well as security and management solutions. While we always say at Blue Shoe that cold calling is in the past, Abby walks us through how it's still in the present, but with a different mind set and application. Great interview about making 'warm' calls. And, by the way, her book, I liked My Life can be found on Amazon and has nothing to do with her business life, but has already become a hot seller and book club choice.